Today I have my client, Natalie, on the podcast to talk about brand identity and how it can connect you with your dream clients. She's the owner of Caruso Creative with a bachelor's degree in communication, arts and graphic design (and over seven years experience in marketing). In the online world it's easy to feel lost in a sea of everyone doing the same thing. So how can you set yourself apart and really connect with your ideal clients? Tune in to find out.

What's in the episode:

• Learn about Natalie and her journey from creative freelancer to brand and web design [02:13]
• What IS Brand Identity and how does it benefit you to understand it? [05:54]
• Mission + vision statements, core values and ideal clients [10:57]
• How your "Why" builds trust and profit for your business + how to portray it [15:26]
• An example of how story and brand identity connects you to your dream clients [17:24]

Connect with Natalie
Website
Instagram

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